July US retail sales lowest since Oct. 2006 - NPD
Stat-tracking company reports results dour as total sales slip 26 percent to $ 707.7 million last month, leads NCAA football software, Xbox 360 consoles peaks.
Total US retail sales of new games, accessories, and hardware was a particularly sore spot for the industry, as sales fell 20 percent to $687 million. According to NPD analyst Anita Frazier, those results signify the lowest revenue for sales in the new physical retail channel since October 2006.
The Xbox 360 sold 277,000 units in July, according to Microsoft, with the company going on to note that its hardware has been the best-selling hardware in the US for 13 of the past 14 months. However, even that victory lap was somewhat doleful, in that Xbox 360 sales were down year-over-year.
JULY 2011 US GAME SALES
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