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Percolating panchinko market propels House of Sonic into the black; game sales rise 2.9%, but game profits fall 1.3%.

Panchinko increased Sega Sammy 'S bottom line.

A big reason for the revival of the company 'S was a reliable and Panchinko Pachislot division, which saw six months, net sales growth of 96.5 percent to 134.2 billion ($ 1.66 billion). Operating income for the division, which sells pinball machines, both in Japan more than tripled to 47.6 billion ($ 591.7 million).

The company's consumer business division, which also includes the Sega game publishing label, saw sales rise 2.9 percent to ?38.7 billion ($481.2 million) but saw operating income fall ?1.3 billion ($16.2 million).

"In the home video game software industry, the demand was generally weak in the US and European markets due to'sluggish personal consumption," read Sega Sammy's report.

During the April-September period, Sega sold 6.6 million software units worldwide: 3.2 million units in the US, 2.15 million units in Europe, and 1.24 million units in Japan and other regions. The company called out two titles as bestsellers: the music title Hatsune Miku: Project Diva 2nd and Kurohyou: Ryu ga Gotoku Shinshou, The first game in the PSP series of yakuza.

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