วันพุธที่ 18 กันยายน พ.ศ. 2556

NPD: NCAA Football 14 tops slumping July US sales

college football game of the month's best-selling

EA Sports in the United States, followed by Minecraft and The Last of Us, the global industry sales slide 19 percent to $ 443 000 000.

NCAA Football 14 is the title of best-seller in July in the United States during a month that saw total sales fell 19 percent, according to the NPD Group report released today 'hui.

completed the top five best-sellers in July were Minecraft: Xbox 360 Edition The Last of Us, Call of Duty: Black Ops II and Animal Crossing: New Leaf.

Total sales for the period fell 19 percent to $ 443 million, compared to $ 549.1 million in July 2012. According to NPD Group analyst Liam Callahan, however, these sales represent only half of the truth of consumers spend the period.

"Given the preliminary estimate of other sales formats in July as used and rental $ 134 million, and our estimate for the sale of digital formats, including the complete set Add downloads new content, including micro-transactions, subscriptions, mobile applications and consumer spending on the social networking games to $ 593 million, total consumer spending in July is a little less than 1.2 billion dollars, "Callahan said in a statement.
Hardware
suffered the worst in July, falling from 34 percent to 99.4 million. The 3DS was the top performer for the month, surpassing the Xbox 360, PlayStation 3 and PlayStation Vita, for the third consecutive month. It was also the only hardware platform to show growth in July 2012.



The Xbox 360 has sold 107,000 units in July, against 203,000 in July 2012 systems. Sony did not disclose sales of the PS3 or PS Vita.


In terms of software, this category decreased 20 percent to $ 222.3 million. While NCAA Football 14 was the best selling game in the month, sales fell by a "small" game last year, according to NPD. It was also the only game released in July to make the chart.


Callahan also noted that if the list of the best software was in a SKU basis, Grand Theft Auto IV: The Complete Edition has landed in the top ten. He explained that this result is "clearly" an indication that the players who were lost in the GTA IV trying to catch up before the release of Grand Theft Auto V next month.
Accessories Sector

recorded the lowest drop in July, falling to only 3 percent to $ 133.4 million. According to NPD, July 2013 is the best July ever for the development and sale of credit cards.




"This is due in part to fewer games in stores throughout 2013, with players looking for digital content," he said. "This is especially true during summer, where are lighter release slate. "



July
game sales in the United States (August 7, July 3, 2013)

DOLLAR TERMS OF SALE

  • total retail sales: $ 443 million (-19%) no PC hardware: $ 99.4 million (-34%) without PC software: EUR 210.1 million of dollars (19%)
Accessories: $ 133.4 million (-3%)
software Total: 222,300 $ 000 (20%)



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