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วันเสาร์ที่ 16 กุมภาพันธ์ พ.ศ. 2556

NPD: Black Ops II January's best-selling title in US

Research Group reported last calls higher level of service for the five-week period, total sales for the month reduced by 13 percent on an adjusted basis.

The NPD Group today announced U.S. sales industry in January 2013, revealing Call of Duty: Black Ops II is still the best selling title in the region since its launch in January. Complete the first five titles for the month were sequels Far Cry 3, Just Dance 4, NBA 2k13, and Madden NFL 13.

January 2013, the report was actually five weeks instead of four, because of the accession of the NPD Group for the National Federation of retail calendar. This extra week is a consequence of the NDP Group 4-5-4 calendar, and occurs only once every five or six years. Due to the inclusion of "Leap Week," inflate sales to some extent. Sales are adjusted in the following table.

Total sales for January rose 9 percent on a five-week 834.7 million dollars, although when "corrected" in fact sales fell 13 percent to 667 , 6 million. According to NPD analyst Liam Callahan, this figure actually represents 50 percent of total expenditures when other sources of income are factored in.

"These figures represent sales of new physical retail sales of hardware, software and accessories, which represent about 50 percent of total consumption expenditure in the games," he said. "Given our preliminary estimate of other sales in physical format in January and used as rental of $ 141 million and our estimated sales of digital formats, including game and add new content downloads to including microtransactions, subscriptions, mobile applications and consumer spending on social networking games to 382 million dollars, I would estimate the total consumption in January to over 1.3 billion euros. "
Hardware sales fell 17 percent on an adjusted basis
to $ 164 million during the period, and were led by Microsoft Xbox 360, which sold 281,000 units and was 338 million during the month. Sony and Nintendo has not announced the sale of equipment for the month.



For software, this class was launched on 19 percent on an adjusted basis in January. Far Cry 3 second performance during the month was the first time since January 2002 (Final Fantasy X) for release on December 2 following January, Mr. Callahan.

addition, Ni No Kuni: Wrath of the White Witch lost the top 10 lists for a single point, and ranks seventh in fact an individual basis SKU.

"Although the number of new references were relatively constant for January 2013 compared to January 2012, the performance of new references this year compared to the last one was six times higher, driven by the success of titles such as: DMC Devil May Cry and Ni no Kuni: Wrath of the White Witch, "Mr. Callahan.

Accessories
January 2013 sales increased by 4 per cent on a normalized basis to $ 205 million and saw development and subscription revenues location on the map.



"January 2013 January marks the best point cards and disk recording, another indication of health spending on digital content and services and how retailers can participate," Callahan said.




VARIATIONS
January game sales in the United States (December 30, 2012-February 2, 2013)

GENERAL

dollar sales
  • total retail sales: 667.76 million dollars (13%) non-PC hardware: $ 164 million (-17%)
  • > AA: 205,280,000 dollars (4%)
software
total: 314 320 000 million (-19%)



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