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วันพฤหัสบดีที่ 2 กุมภาพันธ์ พ.ศ. 2555

US retail sales fall 8% in 2011 - NPD

physical software, hardware, accessories come in a 17.02 billion dollars, including total sales of digital software fell 2 percent.

It was no surprise last week when the monitoring statistics, the organizations of the United Kingdom and Japan, reported 7 and 8 respectively percent decrease in retail sales in these regions during of 2011. U. S. Retail sales coincided with the two regions, as the NPD Group, said in his end of the U.S. retail sales fell by 8 per cent share in 2011 to $ 17.02 billion.

Microsoft Xbox 360 outsold its nearest competitor by about 2.7 million units this year in the United States.

Hardware

posted the largest percentage losses in 2011, with sales of game console specific and portable systems worth 5.58 billion dollars, up 11 percent a year. Democrats put the Xbox 360 as the console's best-selling during the year, with Microsoft boasting about his team beat a second console of about 2.7 million units.


exact figures were not disclosed. However, NPD analyst Anita Frazier said that the Wii and PlayStation 3 sales "were tied for second place in 2011 year." Also noted that the Xbox 360 and PS3 were the years of experience as systems after increases in sales per year.
Consumer spending
in the game software has also declined year after year, despite its exact reduction depends on what is being measured. Total sales of software in stores - including console, handheld and PC games - totaled 9.27 billion dollars in 2011, down 8 percent last year.



However, this figure improved slightly when taken in all methods of monetization as online subscriptions, game used, rental and downloadable content. NPD estimated that total consumer spending in this area totaled $ 16.3 billion and 16.6 billion in 2011. This figure is down 2 percent from the same period in 2010. NDP plans to release its estimate of total consumer spending on software was completed in March.

"Our preliminary estimate of monetization methods in which consumers can buy the game content is 7.24 billion for 2011, up 7 percent from 2010," said Mr. Frazier. "This includes consumer spending on games used, complete set and add downloads of digital content, mobile games, social networking, subscriptions and rentals. The increase in these areas partially offset lower physical sales Content of new retail in 2011. "



As was the case in 2010, Black Ops and Modern Warfare 2 in 2009, called the service free of Activision has released the best software sales figures for the year. However, Modern Warfare 3 was not the only call of duty charts that Black Ops last year was the best selling game in the sixth 2011.


Just Dance
Ubisoft franchise also double-dip in the graph with three Democrats Just Dance Just Dance and finishing second two graphs in the ninth. Other performers included The Elder Scrolls V: Skyrim (3 º) and Battlefield 3 (fourth).


ANNAUL 2011 U. S. SALES game



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