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วันอังคารที่ 6 กรกฎาคม พ.ศ. 2553

Activision CEO wants to break console 'walled garden'

07/06/2010 Director-General of Activision wants to break the walls of the console garden '\\'

Outspoken publisher head laments lack of income from online console games such as Call of Duty: Modern Warfare 2; will strongly support new PC-based hardware designed to connect straight to TVs.

Director General of Activision Blizzard Robert Kotick.

Activision Blizzard CEO Robert Kotick is certainly not afraid to speak his mind. Last year, the executive made blunt threats to drop support for the PlayStation 3 and the PSP unless Sony made cuts to the hardware's price. He also earned the ire of many gamers after stating at a conference in 2009 that he wanted to "take all the fun out of making video games."Kotick also predicted the future depends on the consoles , a statement he reiterated today in an interview with business news organisation The Financial Times.

The Activision CEO said the company would "very aggressively" support new gaming hardware being planned by the likes of HP and Dell to better integrate PCs with TVs, saying this would break the 360 and PS3's "walled gardens with new gamer-friendly PCs, designed to be plugged into the television. PCs have long been used for online play, but PC gaming remains niche when the games industry needs to widen its appeal."

"We have always been platform agnostic," Kotick said. "[Consoles] do a very good job of supporting the gamer. If we are going to broaden our audiences, we are going to need to have other devices."

Read and Post Comments | Get the full article at GameSpot

\\ "Director-General Activision wants to break down the walls of the console garden '\\' " was posted by Randolph Ramsay on Mon, 05 Jul 2010 17:48:34 -0700


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