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Namco Bandai lost a record $ 300 million

05/07/2010 Namco Bandai lost a record $ 300 million

Tekken 6 sells more than 2 million on 360, PS3, PSP, but the publisher 's overall revenue decline of 11%, as it begins a major restructuring.

In the coming weeks will see a parade of publishers reporting results for the fiscal year ended March 31, 2010, and therefore know exactly how well the company took their first full year as a result of the global economic downturn. In the case of Namco Bandai, which released its figures today, there was room for improvement.

\\ "King of Iron Fist" "is an appropriate enough, Namco Bandai sales royalties.

For the fiscal year ended in March, revenues Namco Bandai 's made up 378.55 billion ($ 4.12 billion), up 11 percent compared to the same year. Worse, the company reported a net loss of 29.08 billion ($ 316,140,000) per year, compared with 11.83 billion ($ 128.8 million) profit for the previous financial year.

Segment game content, which makes the console, portable and arcade games for the publisher on the worst results of any of the Namco Bandai 's individual business segments. If the company 'toys and arcade chain operations is actually on the operating profit for the year, segment gaming content actually racked up an operating loss of 6.85 billion ($ 74,590,000).

with the publisher 'best seller for the year was the PlayStation 3, Xbox 360 and PSP release Tekken 6. Namco Bandai announced 1.84 million copies sold the console version with a manual to help other fighter 470000 sales. Curiously, in the console does not include the total sales in North America, and the total PSP set to be all over the world. In October, the publisher boasted 2500000 copies of the game have been shipped worldwide . Namco Bandai 's other top five best-selling titles have been collected from the Ben 10 Alien Force and its sequel "Dragon Ball Raging Blast, and the God Eater, in that order.

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\\ "Namco Bandai lost a record $ 300 million \\ "Was posted on Brendan Sinclair on Fri, 7 May 2010 1:04:18 -0700



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